Case Study: From China's Leapfrog to India's Opportunity — How the EV Revolution Rewrote the Rules of Global Auto Competition, and What Indian Manufacturers Must Do Next
In 2006, a tractor company from Punjab tried to take on Toyota. They built a car, priced it fairly, and launched it with genuine ambition — and the market crushed them completely. Nobody wanted a car from a tractor brand. Fifteen years later, that same company — Sonalika — is quietly designing an electric vehicle for European streets, backed by a Rs 1,000 crore investment and a completely different set of rules. What changed? The same thing that turned an unknown Chinese battery maker called BYD into the world's largest electric car company. For a hundred years, making cars was a rich man's game